Exhibitors
Now!™ Campaign
When four out of five dentists recommend
a certain brand of chewing gum, people try it. When four out of five marketing professionals recommend ongoing communication
with your customer, show organizers scratch their heads and wonder “how do I do that?”
As an event manager you know your exhibitor
customers are your lifeblood. Communicating with them is very important, but year-round communications is often hard to do.
That’s where Advisor Communications comes in: working with your sales and marketing teams we develop and manage the
year-round communications campaign. From e-newsletters to ongoing marketing messages, from simple training materials to
live seminars on how to be a more effective face-to-face exhibitor, Exhibitors Now!™ programs bridge your customer communications gaps and help maintain strong dialogue all year long.
Imagine a program that encourages your
sales team to actually call on customers, without talking about buying exhibit space or sponsorships? How important is it
to your customer development efforts to develop contacts beyond the just one name in the company? Exhibitors Now!™
is designed to broaden your reach into client companies, establish multiple contacts with prospects, and maintain your relationship
with exhibitors throughout the year through real customer education.
Choose from two easy-to-implement programs:
-
Monthly e-newsletters
and ongoing marketing messages
-
Monthly e-newsletters,
ongoing messages, and face-to-face training programs with Customer University™
For program specifications and pricing
quote, please call 508-596-6118 or email bsell@advisorcomm.com
Customer
University™ Training Programs
Can exhibitors be taught how to set goals
and objectives? Absolutely. Exhibitors take part in tradeshows and events for just a few reasons: brand development, product
introduction, lead generation, or media exposure. Most companies need help in creating and justifying their tradeshow programs,
and with the information they learn in our Customer University™ sessions they can make their tradeshow experience
pay off with measurable ROI. Sponsor a series of Customer University(tm)
training programs and reap the benefits of a better informed customer base.
Customer University™ helps
exhibitors create event-oriented public relations programs and presented ideas to attract attendees to their booth. In just
three hours exhibit marketers walk away with an action plan and set of tools to make their exhibit experience in your event
significantly more worthwhile. The Customer University™ session marketing materials are developed for you and
can quickly be emailed to your customers and prospects. Included is a conference call or in-person meeting to train your sales
team on how to invite their contacts.
Show organizers benefit two ways: a ready-made
training program created and managed for you turn-key and seamless integration in to your sales and marketing programs
with your event branding and key messages built in.
Customer University programs are easy
to implement – simply pick which four cities you would like to run the sessions in and away we go. Call +1 (508) 596-6118
or email: bsell@advisorcomm.com
PRESS AND MEDIA CAMPAIGNS
Press and media campaigns are much more
than just sending a few press releases and registering journalists who call in. Event managers need to be proactive, and with
Advisor Communications your press and media campaigns will be energized! Services include press release writing, media interview
calls, briefing materials for key managers, onsite press facility design and management, developing press tours, and media
spokesperson training. Call +1 (508) 596-6118 or email bsell@advisorcomm.com for details today.
AUDIENCE DEVELOPMENT
CAMPAIGNS
Events need at least two audience sets
to be successful: exhibitors/sponsors and attendees. Have one and you will not succeed. Have the other and again you fail.
Advisor Communications can help create the strongest audience campaigns: bring in the right exhibitors AND the best attendees.
Draw on our expertise in direct marketing, advertising, email marketing, newsletter publishing, telesales and partner development.
Call +1 (508) 596-6118 or email bsell@advisorcomm.com for information on how to boost your audience development programs today.
EVENT DEVELOPMENT PROGAMS
Unlike with a weekly or monthly magazine,
when you create an event you get ONE CHANCE TO DO IT RIGHT. There are literally hundreds of details that go in to creating
a successful event – from audience definition to audience marketing, from content and conference definition to speaker
recruitment, from exhibitor sales to onsite layout, from budget development to bottom line. Don’t risk creating an event
short-handed – call in the experts from Advisor Communications to either round out your current team or find quick ways
to get your program ideas off the ground and in to the marketplace. Call +1 (508) 596-6118 or email bsell@advisorcomm.com to learn how, today!
SPEAKING
ENGAGEMENTS:
Listen to Bill on the weekly TechPR War
Stories podcast (2 part interview) from July, 2007 on how to improve your PR results at conferences and trade shows.
Episode #25 (part 1)
Episode #26 (part 2)
Listen to Bill on Pulverize Your Market
podcast from Pulvermedia, on effective marketing at trade shows.
TS2: The Trade Show for Trade Shows. July 17,
2005, Washington, DC. "Partnering with Show Management". http://www.tsea.org/ts2/
"Strategic Exhibiting -- Beyond the Basics" sponsored by the Trade Show Exhibitors Association (TSEA), February 22 & 23, 2005, Dallas TX www.tsea.org
"Corporate Events: Fact or Fiction"
panel with experts from the field, SISO Executive Conference, August 2005 Philadelphia, PA www.siso.org
"Too Many Shows! Tools for Raising
Your Event Above the Competitive Rabble" panel moderator; and co-presentor "Successful Last-Minute Attendee Sales
Techniques" SISO Executive Conference, August 2006, Hartford, CT www.siso.org
